At DMS, our driving force is our unwavering dedication to excellence and commitment to innovation. We’re more than an agency; we’re your strategic ally – unlocking your destination’s limitless potential.

In today’s ever-evolving landscape, you need to set yourself apart from the crowd and avoid the ‘sea of sameness’. Together, we can reimagine what’s possible – supported by a team who thrive on pushing boundaries and delivering results.

With DMS at your side, you will be leading the pack. We’re the leading destination agency you’ve been waiting for.

OUR TEAM

SUBJECT MATTER EXPERTS

Our Subject Matter Experts are leaders in their field. And they’re top people too; you can take our word for it. We work with them when we know their expertise will bring a point of difference to making your destination shine.

INGA HLÍN PÁLSDÓTTIR

Branding, industry engagement and crisis management

Inga is the former Director of Visit Iceland. She led brand Iceland as a place and destination, both in crisis and in times of growth. Her expertise spans stakeholder engagement, integrated marketing and regenerative sustainability.

JO MACKELLAR

Research

Jo has twenty years of experience delivering quality research and insights for tourism and event agencies, including Tourism Australia, Arts NSW and local governments in regional Australia.

We walk the talk and sometimes we take a boat too

OUR PREFERRED PARTNERS

Our partners are agencies who value-add to the work we do. They bring it to life and let it sing or soar. They know how to take a great strategy and make it work hard for your destination. The key to success? Collaboration.

creative partner

creative partner

media partner

First Nations specialist

destination partner

innovation & technology partner

smart cities & Ec-dev partner

OUR MEMBERSHIPS