Northern Beaches Council NSW

Even though the Northern Beaches Council is home to the ever-popular tourism mecca of Manly and Home and Away, the long running TV series, there are still exciting opportunities and challenges to address for the visitor economy.

2018

DESTINATION MANAGEMENT PLAN

With our colleagues at TRC Tourism (see our strategic partners) we put sustainability at the heart of the Northern Beaches’ DMP. It means rethinking ‘growth’ to map out an even more sustainable future for the visitor economy and helping to infuse a greater sense of vibrancy into everyday living.

2018

2020

TWO-YEAR VISITOR ECONOMY RECOVERY PLAN (COVID-19) 2020-2022

There is little doubt that COVID-19 threw a proverbial spanner in the works. As a result, we drew on our access to the latest global and domestic tourism trends and worked closely with NBC staff to map out the most immediate and medium-term priorities to lead the region to recovery and revitalise the visitor economy.

2020

2020

STRATEGIC RECOMMENDATIONS ON THE DIGITAL & ONLINE PRESENCE OF DESTINATION NORTHERN BEACHES

Before embarking on a destination campaign, it’s always critical to make sure the destination’s ‘owned assets’, including its website and digital presence are up to the all-important task of acting as the Call to Action. As part of our review process, we undertook a deep dive to identify the most critical issues to address to ensure the Northern Beaches has the best chance of being noticed and set for success.

2020

2020

REVIEW THE DESTINATION MANAGEMENT PLAN – PRIORITISED ACTION PLAN TO RESPOND TO COVID-19

There was a pressing need to review the draft DMP Action Plan to reassess longer-term priorities within a new and challenging context. This was key to identifying the projects, partnerships and resources (human and financial) that will underpin the Council’s commitment to a sustainable visitor economy.

2020

Take a look at the next case study

VIEW CASE STUDY
Facebook Instagram Linkedin

SYDNEY – Suite 4A4, 410 Elizabeth Street, SURRY HILLS NSW 2010

MELBOURNE – Level 27, 101 Collins Street, MELBOURNE VIC 3000

Copyright © 2021. All Rights Reserved.

We acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing custodianship of the land, waters and culture.

We pay our respects to their Elders past, present and emerging. We are privileged to learn from them in the way we care for and share Australia’s diverse nature and culture, and we strive to walk humbly in the footsteps of those who have walked these paths before us.

Please let us know if you have any specific access needs. We strive to be inclusive and are happy to assist.