Exciting news this week as we welcome Oliver Batten to the DMS team as Lead – Destination Strategy and Sustainability. Oliver (Oly) has worked across a diverse range of roles and along the way found his passion for sustainability and innovation. Oly will be working across our client base with a focus on developing destination …
Introducing Oliver Batten, DMS Lead – Strategy and Sustainability Read More »
This week, DMS is thrilled to welcome Ben Andrews to our team as Head of Digital Experience. The dynamic landscape of digital and social media channels is a key stimulus for Ben, who revels in the challenge of keeping up with the constant changes from the big platforms and evolving ways to stand out in …
DMS Welcomes Ben Andrews as Head of Digital Experience Read More »
By DMS The power of destinations to be noticed in a sea of sameness comes from a simple truth: people want you to relate to them, not just talk about you. In an attention-challenged world we need to create an emotional connection. It means speaking to our audience in a way that resonates with them. …
Turning heads by turning destination marketing on its head Read More »
By DMS Since 2015, DMS has been working with Destination Barrington Coast (Mid-Coast Council) and Mudgee Region Tourism, putting in place and building on the foundations for success. This year’s NSW Tourism Awards recognised the value of great strategy and adopting a sustainable approach to elevate the awareness and appeal of previously little-known destinations. It …
Strategy and long-term relationships the real winners at the NSW Tourism Awards Read More »
By DMS Fish where the fish are : Makes sense if you want to catch fish. It also makes sense if you want to catch visitors. Visitor Servicing is about connecting with as many visitors, or potential visitors, as possible. Both inside and outside the destination. Then providing them with information that will influence where …
By DMS At the risk of stating the bleeding obvious, COVID-19 has smashed the tourism industry. Lock- downs, border closures and a host of other travel restrictions have, for many destinations, stripped thousands if not millions of dollars from their visitor economies. While all destinations vary, international and interstate travel have been the hardest hit …
Visiting Friends & Relatives – A shot in the arm for tourism Read More »
By DMS Today’s tourism world is highly competitive and cluttered with so many destinations all shouting about their attributes. The bigger the budget, the louder they shout. Sadly, it’s creating a sea of sameness. And COVID-19 has done little to calm the competition. Given all this, how do destinations stand out from the noisy crowd? …
Go on, we dare you – Avoiding the sea of sameness Read More »
SYDNEY – Suite 4A4, 410 Elizabeth Street, SURRY HILLS NSW 2010
MELBOURNE – Level 27, 101 Collins Street, MELBOURNE VIC 3000
Copyright © 2021. All Rights Reserved.
We acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing custodianship of the land, waters and culture.
We pay our respects to their Elders past, present and emerging. We are privileged to learn from them in the way we care for and share Australia’s diverse nature and culture, and we strive to walk humbly in the footsteps of those who have walked these paths before us.
Please let us know if you have any specific access needs. We strive to be inclusive and are happy to assist.
