Teamwork makes the dream work! Alright, here’s something I’m super proud of — DMS and Swell Design Group just landed the 2024 Australian Good Design Award for Excellence in Communication Design – Branding & Identity. I mean, how cool is that? It’s not every day you get recognised on this level, and to do it …
DMS and Swell take out 2024 Australian Good Design Award Read More »
Embracing Verticalisation and Building Long-term Consumer Relationships Okay, real talk – I didn’t even know what ‘verticalisation’ was until just a couple of hours ago. But after catching up on Johannes Reck’s (co-founder of GetYourGuide) interview at Skift’s Megatrends event in New York last year, my mind is ticking. So, what is it exactly? In short, verticalisation is …
Ad: Hey Ben, want a professional AI-generated profile pic for LinkedIn? Ben: AI-Generated? Count me in! I was lucky enough to attend the second annual Generative AI Summit at University of Technology Sydney last week. I attended at the promise of innovative use cases of AI and hoped I could walk into the office with …
We are so excited to welcome Mikayla Watson to team DMS as our new Digital Marketing Coordinator. Mikayla’s first task – come up with an engaging way to tell you (and us) her story instead of the boring staff bio. Her response – ‘would an Instagram style carousel work?’. Let’s try! When I first explored …
Get to know Mikayla, DMS’ new Digital Marketing Coordinator Read More »
Port Macquarie-Hasting Council in collaboration with DMS, Fred&Co and Leonards Advertising recently launched the winter brand campaign Where Time Does Wonders. Unlike a short-term, last-minute booking push, this campaign represents a well-planned, long-term vision. Let’s rewind. https://youtu.be/b27Bq4Um1i8?si=oxd9c6Ire_n8CPMD The Brand – A Gift of Time Where did it all start? In 2021, DMS partnered with creative …
Where Time Does Wonders: A Strategic Approach to Destination Branding Read More »
Success isn’t just measured in economic terms – it’s measured in the quality of life, the preservation of natural beauty, and the strength of community bonds. In a world where hustle and bustle often reign supreme, finding balance can feel like an elusive dream. But in the heart of Ōtautahi Christchurch, New Zealand, balance isn’t …
Rediscovering Balance: Ōtautahi Christchurch’s New Brand Read More »
How Set-Jetting, Gig-Trips & Flight-Shaming are influencing travel. These hottest travel trends are just some of the buzz words that I came across at the recent Destination Australia 2024 conference. So to start… let’s lay out what they actual mean: Set-jetting: a growing trend of tourists being inspired to visit a location purely based on …
My top 5 insights from the TRC Sustainable Trails Conference 2024 in Central Otago New Zealand Last week Carl and I attended the TRC Sustainable Trails Conference 2024 in Central Otago New Zealand, and it was a veritable treasure trove of insights into trail opportunities, not just within Central Otago, but across broader horizons. Charlotte …
As an avid traveller and keen environmentalist, I have an inherent passion for exploring nature’s wonders and promoting responsible tourism. Carl, Charlotte and I first worked together at NSW National Parks, where we played an active role in promoting the positive impacts tourism can have on our natural environment, if done responsibly. Considering myself more …
Travellers vs Tourists: Finding a Balance in Modern Travel Read More »
Borrowing Brilliance and NOT Talking About Sustainability (kind of). In his speech titled, “Be brave but don’t be boring – Explaining the path to a more sustainable future in a city”, Per Grankvist, Chief Storyteller, Viable Cities starts by encouraging us to steal more. So I am going to do just that! Having recently watched …
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