Here’s what your Mayor/ Councillors/ Directors/ Bosses need to know! Understanding the correlation between perception (i.e., a Place Brand) and the reputation of a place on its economic performance is an eye-opening concept. Looking back through some of the presentations delivered at City Nation Place Global 2023, one presentation in particular has left me gobsmacked. Jose Torres, …
The Rise of Social Enterprises I’ve long been fascinated by the potential of the social enterprise business model. Watching friends and colleagues in the environmental and not-for-profit sectors grapple with burnout has made me question why these organisations face so many hurdles in achieving sustainable impact. The traditional funding models – largely reliant on grants …
“Doing Good” and “Making Money” are Not Mutually Exclusive Read More »
Teamwork makes the dream work! Alright, here’s something I’m super proud of — DMS and Swell Design Group just landed the 2024 Australian Good Design Award for Excellence in Communication Design – Branding & Identity. I mean, how cool is that? It’s not every day you get recognised on this level, and to do it …
DMS and Swell take out 2024 Australian Good Design Award Read More »
Embracing Verticalisation and Building Long-term Consumer Relationships Okay, real talk – I didn’t even know what ‘verticalisation’ was until just a couple of hours ago. But after catching up on Johannes Reck’s (co-founder of GetYourGuide) interview at Skift’s Megatrends event in New York last year, my mind is ticking. So, what is it exactly? In short, verticalisation is …
Ad: Hey Ben, want a professional AI-generated profile pic for LinkedIn? Ben: AI-Generated? Count me in! I was lucky enough to attend the second annual Generative AI Summit at University of Technology Sydney last week. I attended at the promise of innovative use cases of AI and hoped I could walk into the office with …
We are so excited to welcome Mikayla Watson to team DMS as our new Digital Marketing Coordinator. Mikayla’s first task – come up with an engaging way to tell you (and us) her story instead of the boring staff bio. Her response – ‘would an Instagram style carousel work?’. Let’s try! When I first explored …
Get to know Mikayla, DMS’ new Digital Marketing Coordinator Read More »
Port Macquarie-Hasting Council in collaboration with DMS, Fred&Co and Leonards Advertising recently launched the winter brand campaign Where Time Does Wonders. Unlike a short-term, last-minute booking push, this campaign represents a well-planned, long-term vision. Let’s rewind. https://youtu.be/b27Bq4Um1i8?si=oxd9c6Ire_n8CPMD The Brand – A Gift of Time Where did it all start? In 2021, DMS partnered with creative …
Where Time Does Wonders: A Strategic Approach to Destination Branding Read More »
Success isn’t just measured in economic terms – it’s measured in the quality of life, the preservation of natural beauty, and the strength of community bonds. In a world where hustle and bustle often reign supreme, finding balance can feel like an elusive dream. But in the heart of Ōtautahi Christchurch, New Zealand, balance isn’t …
Rediscovering Balance: Ōtautahi Christchurch’s New Brand Read More »
How Set-Jetting, Gig-Trips & Flight-Shaming are influencing travel. These hottest travel trends are just some of the buzz words that I came across at the recent Destination Australia 2024 conference. So to start… let’s lay out what they actual mean: Set-jetting: a growing trend of tourists being inspired to visit a location purely based on …
My top 5 insights from the TRC Sustainable Trails Conference 2024 in Central Otago New Zealand Last week Carl and I attended the TRC Sustainable Trails Conference 2024 in Central Otago New Zealand, and it was a veritable treasure trove of insights into trail opportunities, not just within Central Otago, but across broader horizons. Charlotte …
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