Here’s what your Mayor/ Councillors/ Directors/ Bosses need to know! Understanding the correlation between perception (i.e., a Place Brand) and the reputation of a place on its economic performance is an eye-opening concept. Looking back through some of the presentations delivered at City Nation Place Global 2023, one presentation in particular has left me gobsmacked. Jose Torres, …
Embracing Verticalisation and Building Long-term Consumer Relationships Okay, real talk – I didn’t even know what ‘verticalisation’ was until just a couple of hours ago. But after catching up on Johannes Reck’s (co-founder of GetYourGuide) interview at Skift’s Megatrends event in New York last year, my mind is ticking. So, what is it exactly? In short, verticalisation is …
By DMS Fish where the fish are : Makes sense if you want to catch fish. It also makes sense if you want to catch visitors. Visitor Servicing is about connecting with as many visitors, or potential visitors, as possible. Both inside and outside the destination. Then providing them with information that will influence where …
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