Here’s what your Mayor/ Councillors/ Directors/ Bosses need to know! Understanding the correlation between perception (i.e., a Place Brand) and the reputation of a place on its economic performance is an eye-opening concept. Looking back through some of the presentations delivered at City Nation Place Global 2023, one presentation in particular has left me gobsmacked. Jose Torres, …
By DMS At the risk of stating the bleeding obvious, COVID-19 has smashed the tourism industry. Lock- downs, border closures and a host of other travel restrictions have, for many destinations, stripped thousands if not millions of dollars from their visitor economies. While all destinations vary, international and interstate travel have been the hardest hit …
Visiting Friends & Relatives – A shot in the arm for tourism Read More »
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