Here’s what your Mayor/ Councillors/ Directors/ Bosses need to know! Understanding the correlation between perception (i.e., a Place Brand) and the reputation of a place on its economic performance is an eye-opening concept. Looking back through some of the presentations delivered at City Nation Place Global 2023, one presentation in particular has left me gobsmacked. Jose Torres, …
The Rise of Social Enterprises I’ve long been fascinated by the potential of the social enterprise business model. Watching friends and colleagues in the environmental and not-for-profit sectors grapple with burnout has made me question why these organisations face so many hurdles in achieving sustainable impact. The traditional funding models – largely reliant on grants …
“Doing Good” and “Making Money” are Not Mutually Exclusive Read More »
Embracing Verticalisation and Building Long-term Consumer Relationships Okay, real talk – I didn’t even know what ‘verticalisation’ was until just a couple of hours ago. But after catching up on Johannes Reck’s (co-founder of GetYourGuide) interview at Skift’s Megatrends event in New York last year, my mind is ticking. So, what is it exactly? In short, verticalisation is …
How Set-Jetting, Gig-Trips & Flight-Shaming are influencing travel. These hottest travel trends are just some of the buzz words that I came across at the recent Destination Australia 2024 conference. So to start… let’s lay out what they actual mean: Set-jetting: a growing trend of tourists being inspired to visit a location purely based on …
As an avid traveller and keen environmentalist, I have an inherent passion for exploring nature’s wonders and promoting responsible tourism. Carl, Charlotte and I first worked together at NSW National Parks, where we played an active role in promoting the positive impacts tourism can have on our natural environment, if done responsibly. Considering myself more …
Travellers vs Tourists: Finding a Balance in Modern Travel Read More »
Borrowing Brilliance and NOT Talking About Sustainability (kind of). In his speech titled, “Be brave but don’t be boring – Explaining the path to a more sustainable future in a city”, Per Grankvist, Chief Storyteller, Viable Cities starts by encouraging us to steal more. So I am going to do just that! Having recently watched …
Changing the narrative around making sustainable choices. In the realm of modern travel, the idea of sustainability has become more than a mere consideration—it’s a decisive factor for many travellers. In the ‘State of Travel 2023’ report released by SKIFT Research in July, it highlights that the majority of travellers are seeking and choosing sustainable …
Three things to keep in mind – Sustainable Communities, Regenerative Tourism & ESG Reporting Sustainability is no longer a trend, it is an expectation. Destinations that are consciously putting efforts towards preserving and regenerating our natural environment, and fostering community and culture will be the ones who succeed moving forward. Storytelling also has a critical …
Sustainability is no longer a trend, it is an expectation Read More »
By Oliver Batten We love seeing our clients coming up with sustainable solutions. With three UNESCO Biosphere Reserves and the recent launch of a new Sustainability Program, Visit Sunshine Coast is paving a green path towards sustainable tourism. By simply punching in your travel itinerary to the Sunshine Coast, the new Trip CO₂ Calculator will …
Empowering Eco-Friendly Adventures – Visit Sunshine Coast Read More »
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