Research

Place Branding ROI

Here’s what your Mayor/ Councillors/ Directors/ Bosses need to know!  Understanding the correlation between perception (i.e., a Place Brand) and the reputation of a place on its economic performance is an eye-opening concept.  Looking back through some of the presentations delivered at City Nation Place Global 2023, one presentation in particular has left me gobsmacked.  Jose Torres, …

Place Branding ROI Read More »

“Doing Good” and “Making Money” are Not Mutually Exclusive

The Rise of Social Enterprises I’ve long been fascinated by the potential of the social enterprise business model.  Watching friends and colleagues in the environmental and not-for-profit sectors grapple with burnout has made me question why these organisations face so many hurdles in achieving sustainable impact. The traditional funding models – largely reliant on grants …

“Doing Good” and “Making Money” are Not Mutually Exclusive Read More »

Let’s Get Vertical

Embracing Verticalisation and Building Long-term Consumer Relationships Okay, real talk – I didn’t even know what ‘verticalisation’ was until just a couple of hours ago. But after catching up on Johannes Reck’s (co-founder of GetYourGuide) interview at Skift’s Megatrends event in New York last year, my mind is ticking.  So, what is it exactly?  In short, verticalisation is …

Let’s Get Vertical Read More »

Trending Buzz Words

How Set-Jetting, Gig-Trips & Flight-Shaming are influencing travel. These hottest travel trends are just some of the buzz words that I came across at the recent Destination Australia 2024 conference.  So to start… let’s lay out what they actual mean: Set-jetting: a growing trend of tourists being inspired to visit a location purely based on …

Trending Buzz Words Read More »

Keeping our travel dreams alive – are experience brands the answer?

Knowing the latest research and insights on consumer travel trends is a priority for us at DMS to ensure we can continue to deliver destination success for our clients. When we saw the release of the Consumer Travel Trend forecast by NewsCorp Australia, we weren’t surprised to see some familiar themes highlighted. We thought it …

Keeping our travel dreams alive – are experience brands the answer? Read More »

Skift Global Forum 2023

DMS x SKIFT Global Forum 2023

Carl Solomon Harnessing the power of AI to deepen engagement, the growth of the hybrid work & play segment and holiday spend prioritised despite economic uncertainty – insights that are influencing our dynamic and ever-evolving industry. At DMS we are passionate about remaining future-focused and visitor-centric. It defines our point of difference and is partly …

DMS x SKIFT Global Forum 2023 Read More »