Here’s what your Mayor/ Councillors/ Directors/ Bosses need to know! Understanding the correlation between perception (i.e., a Place Brand) and the reputation of a place on its economic performance is an eye-opening concept. Looking back through some of the presentations delivered at City Nation Place Global 2023, one presentation in particular has left me gobsmacked. Jose Torres, …
Embracing Verticalisation and Building Long-term Consumer Relationships Okay, real talk – I didn’t even know what ‘verticalisation’ was until just a couple of hours ago. But after catching up on Johannes Reck’s (co-founder of GetYourGuide) interview at Skift’s Megatrends event in New York last year, my mind is ticking. So, what is it exactly? In short, verticalisation is …
Borrowing Brilliance and NOT Talking About Sustainability (kind of). In his speech titled, “Be brave but don’t be boring – Explaining the path to a more sustainable future in a city”, Per Grankvist, Chief Storyteller, Viable Cities starts by encouraging us to steal more. So I am going to do just that! Having recently watched …
Exciting news this week as we welcome Oliver Batten to the DMS team as Lead – Destination Strategy and Sustainability. Oliver (Oly) has worked across a diverse range of roles and along the way found his passion for sustainability and innovation. Oly will be working across our client base with a focus on developing destination …
Introducing Oliver Batten, DMS Lead – Strategy and Sustainability Read More »
By DMS Since 2015, DMS has been working with Destination Barrington Coast (Mid-Coast Council) and Mudgee Region Tourism, putting in place and building on the foundations for success. This year’s NSW Tourism Awards recognised the value of great strategy and adopting a sustainable approach to elevate the awareness and appeal of previously little-known destinations. It …
Strategy and long-term relationships the real winners at the NSW Tourism Awards Read More »
By DMS Fish where the fish are : Makes sense if you want to catch fish. It also makes sense if you want to catch visitors. Visitor Servicing is about connecting with as many visitors, or potential visitors, as possible. Both inside and outside the destination. Then providing them with information that will influence where …
By DMS At the risk of stating the bleeding obvious, COVID-19 has smashed the tourism industry. Lock- downs, border closures and a host of other travel restrictions have, for many destinations, stripped thousands if not millions of dollars from their visitor economies. While all destinations vary, international and interstate travel have been the hardest hit …
Visiting Friends & Relatives – A shot in the arm for tourism Read More »
By DMS Today’s tourism world is highly competitive and cluttered with so many destinations all shouting about their attributes. The bigger the budget, the louder they shout. Sadly, it’s creating a sea of sameness. And COVID-19 has done little to calm the competition. Given all this, how do destinations stand out from the noisy crowd? …
Go on, we dare you – Avoiding the sea of sameness Read More »
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