Destination Marketing

Strategy and long-term relationships the real winners at the NSW Tourism Awards

Destination Brands & Positioning, Destination Marketing, Destination Solutions

By DMS Since 2015, DMS has been working with Destination Barrington Coast (Mid-Coast Council) and Mudgee Region Tourism, putting in place and building on the foundations for success. This year’s NSW Tourism Awards recognised the value of great strategy and adopting a sustainable approach to elevate the awareness and appeal of previously little-known destinations. It …

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Go on, we dare you – Avoiding the sea of sameness

Destination Brands & Positioning, Destination Marketing, Destination Solutions

By DMS Today’s tourism world is highly competitive and cluttered with so many destinations all shouting about their attributes. The bigger the budget, the louder they shout. Sadly, it’s creating a sea of sameness. And COVID-19 has done little to calm the competition. Given all this, how do destinations stand out from the noisy crowd? …

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SYDNEY – Suite 4A4, 410 Elizabeth Street, SURRY HILLS NSW 2010

MELBOURNE – Level 27, 101 Collins Street, MELBOURNE VIC 3000

We acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing custodianship of the land, waters and culture.

We pay our respects to their Elders past, present and emerging. We are privileged to learn from them in the way we care for and share Australia’s diverse nature and culture, and we strive to walk humbly in the footsteps of those who have walked these paths before us.

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