Here’s what your Mayor/ Councillors/ Directors/ Bosses need to know! Understanding the correlation between perception (i.e., a Place Brand) and the reputation of a place on its economic performance is an eye-opening concept. Looking back through some of the presentations delivered at City Nation Place Global 2023, one presentation in particular has left me gobsmacked. Jose Torres, …
Teamwork makes the dream work! Alright, here’s something I’m super proud of — DMS and Swell Design Group just landed the 2024 Australian Good Design Award for Excellence in Communication Design – Branding & Identity. I mean, how cool is that? It’s not every day you get recognised on this level, and to do it …
DMS and Swell take out 2024 Australian Good Design Award Read More »
Port Macquarie-Hasting Council in collaboration with DMS, Fred&Co and Leonards Advertising recently launched the winter brand campaign Where Time Does Wonders. Unlike a short-term, last-minute booking push, this campaign represents a well-planned, long-term vision. Let’s rewind. https://youtu.be/b27Bq4Um1i8?si=oxd9c6Ire_n8CPMD The Brand – A Gift of Time Where did it all start? In 2021, DMS partnered with creative …
Where Time Does Wonders: A Strategic Approach to Destination Branding Read More »
Success isn’t just measured in economic terms – it’s measured in the quality of life, the preservation of natural beauty, and the strength of community bonds. In a world where hustle and bustle often reign supreme, finding balance can feel like an elusive dream. But in the heart of Ōtautahi Christchurch, New Zealand, balance isn’t …
Rediscovering Balance: Ōtautahi Christchurch’s New Brand Read More »
My top 5 insights from the TRC Sustainable Trails Conference 2024 in Central Otago New Zealand Last week Carl and I attended the TRC Sustainable Trails Conference 2024 in Central Otago New Zealand, and it was a veritable treasure trove of insights into trail opportunities, not just within Central Otago, but across broader horizons. Charlotte …
Knowing the latest research and insights on consumer travel trends is a priority for us at DMS to ensure we can continue to deliver destination success for our clients. When we saw the release of the Consumer Travel Trend forecast by NewsCorp Australia, we weren’t surprised to see some familiar themes highlighted. We thought it …
Keeping our travel dreams alive – are experience brands the answer? Read More »
By DMS The power of destinations to be noticed in a sea of sameness comes from a simple truth: people want you to relate to them, not just talk about you. In an attention-challenged world we need to create an emotional connection. It means speaking to our audience in a way that resonates with them. …
Turning heads by turning destination marketing on its head Read More »
By DMS Since 2015, DMS has been working with Destination Barrington Coast (Mid-Coast Council) and Mudgee Region Tourism, putting in place and building on the foundations for success. This year’s NSW Tourism Awards recognised the value of great strategy and adopting a sustainable approach to elevate the awareness and appeal of previously little-known destinations. It …
Strategy and long-term relationships the real winners at the NSW Tourism Awards Read More »
By DMS Today’s tourism world is highly competitive and cluttered with so many destinations all shouting about their attributes. The bigger the budget, the louder they shout. Sadly, it’s creating a sea of sameness. And COVID-19 has done little to calm the competition. Given all this, how do destinations stand out from the noisy crowd? …
Go on, we dare you – Avoiding the sea of sameness Read More »
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